The Largest showroom,
Serving in San Diego Area
- About Us

WELCOME!

As the devoted owner of Rug Expo, also known as the House of 10,000 Rugs, I’m Bijan Farrokhi. Alongside my beloved wife, Lily, and our committed team, we’ve been privileged to serve the San Diego community for more than three decades. Our dedication lies in providing an unparalleled variety of area rugs, featuring an array of styles, designs, colors, shapes, and sizes to meet every possible preference.

We wish to thank our loyal customers who have given us top local Google and Yelp reviews and rankings.

Lily Ledamani
Co Owner

Bijan Farokhi
Owner

We are particularly proud of our personalized service, which includes the white-glove treatment and our unique “try before you buy” policy. When you select a collection, we’ll bring the rugs to you, place them, and show them in your space, all with no obligation to purchase.

This commitment to customer satisfaction is part of our full range of services, encompassing sales, trade-ins, purchases, cleaning, and repairs of area rugs. Our goal is to leverage generations of experience to offer both our expertise and our extensive selection, helping you find a rug that you will adore.

We are deeply grateful to our loyal customers, whose ongoing support has been reflected in our top rankings and reviews on local Google and Yelp platforms.

OUR STORY

I started selling affordable rugs while working through college in California. Later, I imported the finest handmade rugs from around the world. Over the years, we’ve developed a keen sense of what our clients want and need. Since 1994, Rug Palace Expo has had several locations and has grown to become the largest showroom serving the San Diego area.

Discover elegance and beauty, whether online or in our showroom. With over 10,000 rugs in our store and up to 100,000 online, we’re sure to have the perfect rug to suit your taste, needs, and budget.

Our rugs come from all over the world and we offer the highest quality rugs available. We choose our rugs based on workmanship and color harmony, putting ourselves in the customer’s shoes when we select each rug that we want to sell.

We always try to stay up to date in designs and constructions. We also carry many one-of-a-kind works of art.

THE BEST EXPERIENCE

We’ll do everything to make you happy and provide the best in service before and after you invest in your rug. Our mission is to help you live a beautiful and comfortable life.

We guarantee our pricing is the most affordable out there and we offer free shipping on all our rugs. If you’re local to San Diego, we’ll deliver and install your new rug too!

Please also see our “Why Rug Expo” page.

OUR TEAM
We aim to make your online experience as close to an in-store visit as possible.
Need help in finding the right color, style, size or material?
Please visit us, call, email or chat with us

Ray Sadegh
Sales Manager

Bob Allan
Marketing Manager

Javier
Floor Manager

Joshue
Floor Hand

At Rug Expo, we believe in nurturing relationships and providing personalized service that transcends the mere transactional. Our dedication to excellence and passion for the art of rug making have been the cornerstone of our business for over three decades.

This philosophy has not only guided us in curating our extensive collection but has also informed our approach to customer service. We offer free consultations to help you find the perfect piece that aligns with your vision and space.

Additionally, our after-sales services, including professional cleaning, repair, and appraisal, ensure that your investment retains its beauty and value over time. It’s this commitment to our clients and our craft that has solidified our reputation as the premier destination for rug enthusiasts in San Diego and beyond.

Your Kind Reviews.​

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